B the B at DDP has two free K-beauty exhibitions running in September 2026. BEAUTY, TRANSLATED closes September 27; LALARECIPE × MeME continues through September 30. Both are at DDP Market B2, making them practical stops during the same visit.
Sources checked September 10, 2026.
Choose the experience you want
- BEAUTY, TRANSLATED: June 13–September 27. Seoul’s listing describes beauty technology, product testing, virtual makeup and skin/scalp analysis experiences.
- LALARECIPE × MeME: August 1–September 30. This exhibition combines the beauty brand’s product lines with MeME’s pop-art work.
See the official Seoul Culture pages for BEAUTY, TRANSLATED and LALARECIPE × MeME. The listings include the exhibitions’ official artwork and visitor details.
Hours, admission and the correct floor
The published hours are noon–8 p.m. daily, with free admission. The B the B venue website places the space at DDP Market B2, 281 Eulji-ro, Jung-gu, Seoul. Dongdaemun History & Culture Park Station Exit 1 is the nearby subway access point.
For LALARECIPE × MeME, official listings use different internal zone labels. Navigate to B the B on the B2 level and follow the current exhibition signs instead of relying on an UP-TOWN or DOWNTOWN label alone.
Visiting during Chuseok?
The exhibition dates overlap the September 24–26 holiday. The regular daily hours above are the published baseline; a separate 2026 Chuseok operating notice was not confirmed at the September 10 check. Recheck the venue website before a holiday visit, or contact the venue at the number on the official listing.
Individual devices, activities and giveaway supplies may depend on the day. Free entry should not be treated as a promise that every demonstration or promotional item will be available when you arrive.
Before you go
Save the official event pages, check the closing date for the exhibition you want, and verify holiday hours if relevant. This guide groups the two exhibitions by their shared visit location; it does not imply that they have identical programs or closing dates.
Plan your visit
Add an optional beauty appointment to your Seoul day
The DDP exhibitions described above are free; you do not need to buy a tour or beauty appointment to visit them. If you also want an individual styling experience during your trip, The Bom’s personal color sessions in Myeongdong are a separate paid option. Check travel time, appointment language and package inclusions before combining the two stops. Keep the exhibition’s own closing date and opening-hour checks as your starting point.
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